Manufacturing an industrial product that can go viral with your target audience is difficult.
There are so many elements that need to be optimized simultaneously: material, utility, space, strength, and so much more. This makes design the key differentiator of great products from the good ones, where the core challenge lies.
Traditional industrial design development is incredibly limited in nature. Be it the quality, quantity, or time efficiency, your manufacturing process loses a significant amount of potential and resources at this product development stage. This is where generative design comes in.
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